Elenor Roosevelt
Do one thing every day that scares you.
Marketing
According to a Forbes expert panel on “Top Trends That Will Impact Marketing in 2023/4”, consumers are more informed and often make purchases based on their values. Plus, the constantly evolving digital age has ushered in a whole new way to reach consumers. If you aren’t considering recent trends and new technologies, you risk losing customers to your competitors. The bottom line is that marketing strategy and mix need to be reviewed regularly to make sure it is growing and changing along with your business.
Gartner recently released their top predictions and new marketing trends shaping the future of marketing. AI, Social Toxicity and Disappearing Customers Forge the Future of Marketing.
2024 Marketing Trends You Should Pay Attention To
Gartner’s Marketing Predictions for 2024 set the tone for what marketing teams are facing, particularly in forging new connections. As the pandemic forced so many daily interactions online, the lines between customer and provider and between commercial and social interactions began to blur. According to Gartner, there’s no going back.
The emergence of themes such as the privacy movement, flexible workplace, hybrid workforces, employee advocacy, sales enhanced with artificial intelligence (AI), virtual influencers, and social commerce place new strains on marketing’s digital transformation.
We’ve identified desired experiences from analysts’ and associations’ perspectives and have included them from an employee, leadership, and management point of view.
New Experiences for Marketing Executives
CMOs struggle to strengthen customer connections in the age of AI. To add to this is the need to collect first-party data to deepen customer relationships and loyalty. Gartner Marketing Predictions provide a look forward to the future of marketing where marketers will build strengthened loyalty and brand connection with customers.
According to Forbes, in 2024, marketers continue to face challenges including economic uncertainty, a focus on consumer privacy and the eventual demise of third-party data, changing consumer spending behaviors, budget cuts and a shrinking workforce. Key Challenges include:
Managing digital expectations
AI will become much more accurate in 2024
Social commerce/media (post/paid) is on the rise
Integrating video and written content in context
Prioritising retention over new lead acquisition
From the challenges we’ve created a series of DGAs for you to select from, which support overcoming these challenges in a positive way.
Your Key Challenges
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